I am currently writing content for the 1st Associated website so that anyone surfing the net for a surveyor can find our company and book a survey and to bring more people to our site so that 1st Associated are on the first page of a Google search for surveyors.

I am using Macromedia Dreamweaver to upload information on all the counties we carry out surveys in including London areas.

I was asked to speak to our consultant who works for a specialist optimising company who advices various companies on how to raise their company profile on Google.

Lloyd showed me various websites, using the Google search engine, that he has worked on which are now in the top few companies that appear on the first Google page when someone searches using certain key words.

The consultant had a look at one of the pages that I had recently uploaded to our website and said that I needed to be using different ‘Header Tags’ to get the site more attention.  The main tile on the page should be in what is called H1 (Header 1) and subheadings should be in H2 and any other headings not quite as important as H1 and H2 should be in H3.  These types of headings using certain key words will get more notice from Google.  Not having had any website training (self-taught) myself I was not aware of this – so can now utilise these headings in the information I am researching for my work on the counties on our website.  The type of keywords that the consultant recommended we use were:

Surveys
Survey Quotes
Building Survey
Residential Building Survey
Commercial Building Survey
Surveyors
RICS surveyors
Properties
Building Surveyors
Independent Surveyors
Independent Chartered Surveyors
Quote for a Survey

The consultant also said that we would get more notice from Google if we changed the labels on our Alt tags.  Alt tags are the boxes with information that appear when a person hovers over a picture on our website.  For example, we have a link button on our website that says ‘Get A Survey Quote!’ the Alt Tag that we are currently using on this link says ‘Get a Quote’ but the consultant advised that we could put more information in this Alt Tag to read something like ‘Get a Survey Quote in Amersham’.  By doing this the consultant advised that we would create more traffic to our site which would improve our Google rating.  The consultant advised that we needed to use more key words on each page to improve our Google rating which he said he would elaborate on when he got the go ahead to do more work on the website.  He proposed taking one county, Buckinghamshire, and offering his suggestions for changes.  He asked me to speak to ‘the boss’ and get ‘the boss’ to phone him to chat more about how he could help us in our aim to get higher up the Google ranking.

I was working on West London at the time of this conversation with the consultant and have varied the Alt Tags for the pages I’ve completed and I’ve also added some extra paragraphs with more key words.  I have gone back to each area I had already completed for West London and have made the changes to all the main headings, changing them to H1 and subheadings to H2 etc.  Hopefully we will improve our Google rating with this work, which will enable us to inform more potential customers of the surveying services we carry out in each area of Great Britain.  We feel our surveys are the best on the market.